Digital Marketing

This course covers key areas such as SEO, social media marketing, PPC advertising, content marketing, email marketing, and analytics, providing a well-rounded understanding of how to build and execute effective digital campaigns.

Learning Objectives:

✔ Develop and execute successful digital marketing campaigns.

✔ Master SEO strategies to improve website ranking and visibility.

✔ Run effective social media campaigns across platforms like Facebook, Instagram, LinkedIn & Twitter.

✔ Utilize Google Ads & Pay-Per-Click (PPC) advertising for lead generation.

✔ Leverage email marketing for customer engagement and retention.

✔ Create compelling content that drives traffic and conversions.

✔ Analyze and optimize marketing performance using Google Analytics.

✔ Understand affiliate marketing and e-commerce strategies.

Course Curriculum:

✅ Introduction to Digital Marketing & Online Trends

✅ Search Engine Optimization (SEO) – On-Page & Off-Page

✅ Google Ads & Pay-Per-Click (PPC) Advertising

✅ Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn & More

✅ Content Marketing & Blogging Strategies

✅ Email Marketing & Lead Generation

✅ Affiliate Marketing & E-Commerce Strategies

✅ Google Analytics & Data-Driven Marketing

✅ Marketing Automation & AI in Digital Marketing

✅ Freelancing & Career Opportunities in Digital Marketing Mode of Delivery: • Online & Classroom Training Options • Live Instructor-Led Sessions & Self-Paced Modules • Assignments, Quizzes & Real-World Projects